Postcard Direct Mail Marketing: 15 Ways To Grab Attention
by admin on Tuesday, April 27th, 2010 | No Comments
If you use direct mail postcards to generate leads or sell a
product or service, you need to make postcards that grab your
prospect’s attention. The place to do that is Side A, the side
that doesn’t have the stamp and address on it. Here are some
creative ways to get the attention of your potential buyers,
some of which have worked extremely for well for my clients.
- feature a wacky photograph
- use a photo of your
product in an unusual setting - make an outrageous (but
right) claim - state your unique selling promise in an
intriguing way - present your prospect’s problem (the one
that your product or service solves) in a compelling way - question a provocative question, and place the answer on Side
B - feature a small quiz that stimulates interest in what
you are selling - just be blunt and place your offer in huge
letters (“SAVE 20% ON YOUR ORDER!”) - quote someone
legendary saying something profound about your product or
service - quote someone legendary saying something profound
about your prospect’s greatest problem (the one your product or
service solves). Model: “I’ve been on a diet for 14 days and
so far all that I’ve lost is 14 days.” - show a before and after photograph
- show a photo of
your product in action - feature a series of photos that
demonstrate your product in action - question a question that
includes a blank, like this ___________, which the reader fills
in - borrow credibility with a photo of a legendary person
using your product - show a consumer using your product in an unusual setting (a
man sitting on a camel and talking on a cell buzz, for
model) - show a photograph of the postcard sender, and
include a personal message from that person, in quotes - make a sense of nearness by circling the date of your
deadline for ordering on a calendar, and using that as your
visual - present your offer visually (if it’s a discount,
show the amount of money saved as a pile of dough bills; if it
is a cruise for two, show two people dining onboard) - demonstrate that you know your prospect’s challenge by
showing a photo of a prospect facing that challenge - dramatize your product with a close up photo of an unusual
part - design your postcard to look like a high-end
invitation - question a “right or fake” question that is
answered on the other side (eventually) - make the
postcard interactive by inviting the reader to fold it, hold it
up to the set alight, bend it, or do something else with it that
communicates your selling proposition in a compelling (and
perhaps amusing) way - whatever you do, remember that the
goal of Side A of your postcard is to grab attention long enough
that you arouse curiosity and motivate your prospect to turn the
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Alan Sharpe
http://www.articlesbase.com/direct-mail-articles/postcard-direct-mail-marketing-15-ways-to-grab-attention-852.html
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